“EMI – Efficient Market Impact” or in other words: “How do you want to spend your last Euro?”
Despite the recession, most firms are facing challenging growth targets yet unable to increase commercial investments because of limited budgets. Investment in sales and marketing resources often forms a significant part of total costs, which puts huge pressure on these functions to perform and make an impact. However, a lack of a fact-based understanding of the effects of the sales and marketing levers, often leads to heated discussions on how to (re)allocate resources. And as a result, investments don’t always create the expected returns or growth. Furthermore, sales and marketing functions tend to measure the return on their investments separately, which increases the risk of sub-optimisation.
INCREASE YOUR MARKET IMPACT BY REALLOCATING SALES AND MARKETING RESOURCES USING A MORE HOLISTIC, COLLABORATIVE AND FACT-BASED APPROACH.
For more details contact our Danish ACE partner: Anders Refeld from Implement Consulting Group, Copenhagen (DK) under firstname.lastname@example.org or read the full article here.